[ SRE_ARENA ]
EMAIL INFRASTRUCTURE

Email Deliverability is a Dark Art

Visualization: 1. SMTP & The Deliverability Nightmare
DOWNLOADING CONCEPT: 1. SMTP & THE DELIVERABILITY NIGHTMARE...
  • ↳Sending emails via code is easy (just use SMTP).
  • ↳Ensuring they don't land in the Spam folder is a Dark Art.
  • ↳Historically, SMTP (Simple Mail Transfer Protocol) had zero security.
  • ↳Anyone could connect to a mail server and say From: [email protected].
  • ↳Because of this, modern receivers (Gmail, Outlook) will aggressively quarantine or drop your emails unless you cryptographically prove you own the domain.

↳To prove ownership, you must configure the "Unholy Trinity" of DNS records: SPF, DKIM, and DMARC.

▲ LIVE INCIDENTMarketing switched to a new mass-email tool (Mailchimp), and all emails are bouncing.
sre@arena:~/email-protocols
sre@arena:~$ dig TXT example.com | grep v=spf1